"If you have it, you don't need it; If you need it, you don't have it. If you have it, you need more of it. If you have more of it, you don;t need less of it....
... The point is, if you've never had any of it -- ever, people just seem to know.
So, if you don't have it, don't try to fake it, because you will get embarrassed. So the trick is to get things on your resume that demonstrate that even if you don't have "real" experience, you at least have the personal characteristics (and some reasonably related background that make you likely to get it.
Of course, the only reason I really did this post is that I wanted to put a video of Campbell up on the blog.